Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard | Knowledge Partners | All MKC Content | ANA

Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard

This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.