Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard
August 14, 2012
This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.