March 11, 2013
This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.
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May 24, 2013
2013 Asia-Pacific Agency Family Tree
May 24, 2013
RAPP: Advertising 2020
May 24, 2013
Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness
May 23, 2013
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
May 23, 2013
The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
May 23, 2013
Why Mobile? Seven Tactics for a Killer Strategy
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