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DPAA: Business-to-Business Case Studies

January 29, 2013

DPAA provides case study highlights from four digital place-based campaigns executed in collaboration with Captivate Network for business-to-business companies.

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Full Report

Relevant Topics

Digital B-to-B
Out of Home

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Key Topics

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Agency Compensation
Agency Relations
Brand Building
Business-to-Business
Digital, Social & Mobile Marketing
Integrated Marketing
Legal/Regulatory
Marketing Accountability
Marketing Financial Management & Procurement
Marketing Organization
Media
Multicultural & Niche Marketing
Production Management
Research
Shopper Marketing
Sponsorship & Event Marketing