DPAA: SapientNitro on Interactive and Personalized Digital Signage | Retail Activation | Shopper Marketing | Media Channels | ANA

DPAA: SapientNitro on Interactive and Personalized Digital Signage

FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.