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Mobile Search Moments: Understanding How Mobile Drives Conversions

March 25, 2013

In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment. Additionally examined are perceptions surrounding mobile search ads and what actions are generally triggered by mobile search. The methodology behind this study included 416 respondents adding to a “mobile search diary” with 6,303 searches logged in two weeks, deeper dive follow-up surveys with 1,958 responses collected, and a final interview with 323 responses collected. Results showed that 77 percent of searches occur at home or work where a desktop computer is likely also available, and on average each mobile search triggers two follow-up actions.

(Please see our "Also See" section to the right for the full PDF of this report.)

Source

“Mobile Search Moments: Understanding How Mobile Drives Conversions.” Google; The Nielsen Company, 2013.

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