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From BBQ to Burns: 5 Hot Summer Trends to Plan For

July 24, 2014

As the weather changes, so does digital behavior. People are out of their houses and on their smartphones, looking for places to go and things to grill. What they’re searching for (and how) provides a window into consumer interests this season and beyond. We looked at Google data to see what’s on the rise for summer (besides the temperature, that is). From the best BBQ to the most sunburned states, here’s what’s trending and what it might mean for your business.

(Please see our "Also See" section to the right to download this report.)

Source

“From BBQ to Burns: 5 Hot Summer Trends to Plan For.” Google Inc., 2014.

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