Choosing an SEM Platform: Analyze, Ask and Act

July 23, 2014

Running a high-performance search campaign across different search engines, geographies, formats, devices and channels can be quite challenging. And today’s ever-changing digital landscape adds to both the complexity and opportunity. To help ease these headaches and work faster, smarter and better, many companies are using an SEM (Search engine marketing) software platform.

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“Choosing an SEM Platform: Analyze, Ask and Act .” Google Inc., 2014.

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