New Research Shows Search Ads Drive Brand Awareness

July 23, 2014

What if search advertising is able to impact not just click-throughs and conversions but also traditional brand metrics? A new metaanalysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive—search ads increased top-of-mind awareness and unaided brand awareness. This finding and other results shown below prove that search ads are moving more needles than marketers might realize.

(Please see our "Also See" section to the right to download this report.)


“New Research Shows Search Ads Drive Brand Awareness.” Google Inc., 2014.

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