The Role of Digital in TV Research, Fanship, and Viewing

April 22, 2014

Executive Summary

Digital platforms allow TV audiences to participate, research, and access TV-related content, even when they aren't watching TV. Viewers can search for trailers, spoilers, casting news, interviews, and online bonus content, as well as create their own content. In 2013, for every piece of content uploaded to YouTube by a show's network, seven more pieces were created by viewers. Serialized teen dramas, such as The Vampire Diaries, see the most search traffic, followed by comedies and reality shows. Digital also extends the lifespan of shows by allowing users to catch up on previous seasons in marathon binge sessions.

(Please see our "Also See" section to the right for the full PDF of this report.)


"The Role of Digital in TV Research, Fanship, and Viewing." Google Think Insights, 2014.

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