March Madness: A Full Court Press for Marketers

March 13, 2014

March means one thing for college hoops fans: March Madness. But the NCAA tournament, which kicks off next week, isn’t just for diehards. It’s a mainstream event and one of the year’s biggest marketing moments. The web makes it easier than ever to get into the action — whether you’re a pro bracketologist or casual fan. Here, Google looks at last year’s numbers and the early trends for 2014 to help predict the field for marketers.

(Please see our "Also See" section to the right to download this report.)


“March Madness: A Full Court Press for Marketers.” Google Inc., 2014.

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