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March Madness 2014: What the Trends Mean for Marketing Plans

March 29, 2014

Online activity surrounding March Madness begins in mid-January and extends into April. Offline events that occur during the tournament, such as upsets, drive an increase in online activity. Mobile device usage also increases during the tournament as fans check scores and watch highlights. To tap into this surge, marketers need to be prepared with real-time campaigns that are targeted by region.

(Please see our "Also See" section to the right for the full PDF of this report.)

Source

"March Madness 2014: What the Trends Mean for Marketing Plans." Google Think Insights, 2014.

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