Millennials Eat Up YouTube Food Videos

July 24, 2014

Whether consumers are looking for a flatbread recipe or watching their favorite foodie celebrity, food is thriving on YouTube. New research from Millward Brown Digital, Firefly and Google delves into how YouTube is fueling the foodie fan culture, with insights into the audiences who devour food videos. They’re tuning in to watch videos that inspire, educate or entertain. They’re loyal, passionate and highly engaged, powering a 280% growth in food channel subscriptions over the past year.

(Please see our "Also See" section to the right to download this report.)


“Millennials Eat Up You Tube Food Videos.” Google Inc., 2014.

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