The Profit-Driven Marketer: Setting a New Standard for Performance

May 15, 2014

There’s a new trend driving successful digital advertising campaigns: profit-driven marketing. It flips digital tradition on its head by approaching marketing as a profit center instead of as a cost center. A profit-driven approach means spinning familiar problems in new ways. In this guide, we identify the main pillars of profit-driven marketing—recognizing value, targeting outcomes and capturing demand—to help you achieve a better bottom line.

(Please see our "Also See" section to the right to download this report.)


“The Power to Drive Efficiency and Prove Value: Marketing Automation.” Google Inc., 2014.

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