Real-Time for Retail: Why Acting Quickly Matters in Search

July 24, 2014

When consumers act, they act fast. Retailers can get a leg up in the marketplace by responding to consumers’ needs as they surface. While some events, such as holidays and championship games, can be anticipated, others, such as weather-related issues, cannot. Using real-time technologies in search, brands can dynamically adjust their reach, competitiveness and relevancy with their target audiences at the most critical times. We examined the best ways to achieve SEM success as these important events and conversations occur.

(Please see our "Also See" section to the right to download this report.)


“Real-Time for Retail: Why Acting Quickly Matters in Search.” Google Inc., 2014.

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