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Invest, Don’t Buy: A Smarter Way to Sponsor

August 2, 2011

This white paper from IEG looks at how marketers can enhance their sponsorship strategies and features case studies from Xerox, the NFL, IBM, Gatorade, and GE.

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Full White Paper
Snapshot
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Relevant Topics

Sponsorship Activation & Selection

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Key Topics

Just looking? Browse by key topics.

Agency Compensation
Agency Relations
Brand Building
Business-to-Business
Digital, Social & Mobile Marketing
Integrated Marketing
Legal/Regulatory
Marketing Accountability
Marketing Financial Management & Procurement
Marketing Organization
Media
Multicultural & Niche Marketing
Production Management
Research
Shopper Marketing
Sponsorship & Event Marketing