| |
 

HSBC: Banking Giant Recalibrates Sponsorship Strategy to Support Evolving Business Objectives

December 21, 2012

As a result of the 2008 economic collapse, HSBC has scaled back its sponsorship partnerships with local properties in favor of ties with a handful of international sports leagues and events.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See