November 29, 2011
According to IEG, Kodak will be placing more of a B-to-B emphasis on its PGA Tour sponsorship over the next four years than the brand has in years past.
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Dec 21, 2012
HSBC: Banking Giant Recalibrates Sponsorship Strategy to Support Evolving Business Objectives
Dec 21, 2012
IEG Category Update: Laundry Detergent
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Inside Starwood’s Sponsorship Strategy
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Liberty Mutual Expands Global Portfolio
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Western Union Gets Better with Sponsorship
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Who Does What: Auto and Home Insurers
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