November 22, 2011
Macy’s is testing a sponsorship of the Southeastern Conference (SEC) as a test to determine if they will expand further into the sports marketing space, according to this IEG report.
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Dec 21, 2012
HSBC: Banking Giant Recalibrates Sponsorship Strategy to Support Evolving Business Objectives
Dec 21, 2012
IEG Category Update: Laundry Detergent
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Inside Starwood’s Sponsorship Strategy
Dec 21, 2012
Liberty Mutual Expands Global Portfolio
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Western Union Gets Better with Sponsorship
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Who Does What: Auto and Home Insurers
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