July 5, 2011
A report from IEG indicates that companies such as Allstate, Esurance, and Farmers Group are investing heavily in sports sponsorships.
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Dec 21, 2012
HSBC: Banking Giant Recalibrates Sponsorship Strategy to Support Evolving Business Objectives
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IEG Category Update: Laundry Detergent
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Inside Starwood’s Sponsorship Strategy
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Liberty Mutual Expands Global Portfolio
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Western Union Gets Better with Sponsorship
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Who Does What: Auto and Home Insurers
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