April 3, 2012
This white paper from IEG looks at how marketers can apply marketing science to sponsorship ROI measurement.
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Dec 21, 2012
HSBC: Banking Giant Recalibrates Sponsorship Strategy to Support Evolving Business Objectives
Dec 21, 2012
IEG Category Update: Laundry Detergent
Dec 21, 2012
Inside Starwood’s Sponsorship Strategy
Dec 21, 2012
Liberty Mutual Expands Global Portfolio
Dec 21, 2012
Western Union Gets Better with Sponsorship
Dec 21, 2012
Who Does What: Auto and Home Insurers
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