AT&T Case Study: Word-of-Mouth’s Role in Driving Sales
March 13, 2012
This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.