May 14, 2012
This report from the Lenskold Group looks at how marketers can determine if marketing mix modeling works for them and how to get the right insights out of marketing mix modeling.
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May 24, 2013
2013 Asia-Pacific Agency Family Tree
May 24, 2013
RAPP: Advertising 2020
May 24, 2013
Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness
May 23, 2013
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
May 23, 2013
The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
May 23, 2013
Why Mobile? Seven Tactics for a Killer Strategy
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