Building Payer Brands for the New Healthcare Consumer
December 31, 2013
Whether you’re a Blue, a national or a regional insurer, healthcare is becoming more retail and the rules of brand building will never be the same. Learn how to effectively manage and build brands in the new healthcare landscape in this report from Lippincott.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.