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Fourth Quarter Online Mobile Traffic Up 40 Percent Over Last Year

January 17, 2014

By Jack Loechner, MediaPost

According to the year-end online sales trends from the IBM Digital Analytics Benchmark, overall fourth quarter online sales were up 10.3% year-over-year, as mobile traffic soared, accounting for nearly 35% of all online traffic, up 40% compared to the fourth quarter of 2012. Mobile sales also remained strong, reaching 16.6% of all online sales, up more than 46% over the same period last year.  

More of the key drivers of online mobile sales include:

Supporting these overall trends, the study reported real-time trends across a number of retail subcategories throughout the fourth quarter:

Source

"Fourth Quarter Online Mobile Traffic Up 40 Percent Over Last Year." Jack Loechner. MediaPost, 01/17/14.

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