February 1, 2012
This research brief from Microsoft Advertising provides insights from the “social advertiser’s” point of view on investing in social media marketing.
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May 14, 2012
Can Brand Awareness Generate Measureable ROI?
May 14, 2012
Social Media Marketing ROI: To Measure or Not Measure?
May 14, 2012
Three Critical Questions to Get the Most from Marketing Mix Models
May 14, 2012
Yahoo!: Marketing to African-Americans
May 14, 2012
Yahoo!: Marketing to Hispanics
May 11, 2012
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
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