The 2014 Retargeting Landscape: How Marketers Use Retargeting in a Multi-Channel Digital Reality | Knowledge Partners | All MKC Content | ANA

The 2014 Retargeting Landscape: How Marketers Use Retargeting in a Multi-Channel Digital Reality

This study of North American and European e-commerce marketers indicated that although retargeting has become a fixture in the digital marketing playbook, technological challenges persist.