Activating Spanish-Dominant Hispanic Viewers Has Added Viewership Yards to Football | ANA Insights | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

Activating Spanish-Dominant Hispanic Viewers Has Added Viewership Yards to Football

Of the 1.7 million Hispanic viewers who tuned in to regular season NFL games in 2015, Spanish-dominant viewers accounted for nearly a quarter of those viewers.