Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight

Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.