Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.