Taking Care of Business, On All Screens
August 1, 2013
Consumers are branching out to new screens and increasing the number of media hours in their days — and marketers are following suit. La Quinta Inns & Suites — whose core consumer is the 25-64 year-old male business traveler — recently turned to Nielsen to measure its latest cross-screen campaign, and the effort yielded five-star results.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
- Associate Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.