Consumer Neuroscience-Based Advertising: Making the :15 the New :30 | ANA Topics | ANA

Consumer Neuroscience-Based Advertising: Making the :15 the New :30

Often treated as an afterthought my markets and agencies alike, the :15 TV spot is usually just a cut down version of the :30, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which it's derived.