The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, with a Smile | Nielsen | Featured | Knowledge Partners | All MKC Content | ANA

The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, with a Smile

Nielsen conducted a study on the most- and least-Tweeted about ads during the 2017 Super Bowl, revealing that the top ads were easy to understand and made viewers smile.