Project Rushmore 2013: Out-of-Home Advertising and Online Activations | Knowledge Partners | All MKC Content | ANA

Project Rushmore 2013: Out-of-Home Advertising and Online Activations

The Outdoor Advertising Association of America (OAAA) commissioned Arbitron to research how out-of-home (OOH) advertising can drive online search, social media, and website traffic by creating a contest to determine which president’s image should be added to Mount Rushmore next.