February 10, 2012
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
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May 14, 2012
Can Brand Awareness Generate Measureable ROI?
May 14, 2012
Social Media Marketing ROI: To Measure or Not Measure?
May 14, 2012
Three Critical Questions to Get the Most from Marketing Mix Models
May 14, 2012
Yahoo!: Marketing to African-Americans
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Yahoo!: Marketing to Hispanics
May 11, 2012
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
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