August 14, 2012
Pivotal Research Group discusses how marketing organization changes have as much impact on media budgets as established metrics, as well as factors currently impacting TV, in this report.
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May 20, 2013
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
May 20, 2013
SAS: Evolving Role of the CMO
May 20, 2013
SAS: Mining Big Data to Find New Markets
May 14, 2013
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
May 14, 2013
Big Data’s Biggest Role: Aligning the CMO & CIO
May 8, 2013
Wildfire Case Study: CanvasPop
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