Nielsen Data: TV Dominates Time, Other Media Grows
March 5, 2014
Pivotal Research Group analysed Nielsen's Cross-Platform report data, which allows marketers to better characterize that media consumption on computers, smartphones, and tablets amounts to approximately 40 percent of total TV consumption.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.