The Ad Agency RFI: How Marketers Should Structure Requests So Both Agency and Client Benefit | Knowledge Partners | All MKC Content | ANA

The Ad Agency RFI: How Marketers Should Structure Requests So Both Agency and Client Benefit

What information should brands provide in a request for information (RFI), and what questions are necessary to ask agencies at this stage? Here’s a quick guide, from an agency with RFI experience.