The 2014 RSW/AgencySearch New Year Outlook Report | Planning & Spending Allocation | Finance & Procurement | ANA

The 2014 RSW/AgencySearch New Year Outlook Report

The 2014 RSW/AgencySearch New Year Outlook Survey was completed by 150 senior level marketers and 170 marketing agency executives during December 2013. The purpose of the survey was to glean insights relative to marketer and agency expectations and perspectives going into 2014.