Integrating Marketing Operations: How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
May 26, 2013
A more integrated marketing workflow can help marketers to better keep track of multiple communication and action threads, make decisions that are in line with corporate goals, and map advanced planning scenarios.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.