Predictive Analytics and Customer Lifetime Value: An Inside Perspective | Customer Service & Relationship Management | Brand | ANA

Predictive Analytics and Customer Lifetime Value: An Inside Perspective

SAS defines customer lifetime value as "the net present value of cash flows (past and future) attributed to a customer, household, or segment for a designated time period." Identifying these customers shows marketers which consumers will offer the highest value in the future and identifies top prospects.