September 7, 2011
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
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May 20, 2013
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
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SAS: Evolving Role of the CMO
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SAS: Mining Big Data to Find New Markets
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4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
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Wildfire Case Study: CanvasPop
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