The Power to Drive Efficiency and Prove Value: Marketing Automation

July 24, 2014

Marketers who are reluctant to embrace automation will be left behind, if they haven’t been already. A recent study by Forrester Research reveals that 58 percent of top-performing marketing organizations, in which marketing contributes over half of the sales pipeline, have adopted marketing automation. The reason is simple: marketing automation makes tough jobs simpler, faster, more efficient and repeatable.

Automation enables you to maximize your available resources – people, equipment, time and funds – and prove the value of each marketing activity. The results can mean the difference between a budget cut and an increase.

(Please see our "Also See" section to the right for the full PDF of this report.)


"The Power to Drive Efficiency and Prove Value: Marketing Automation." Teradata, 2014.

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