Five Quotes You Need to Read on Brand Building
Founder of You & Mr Jones, David Jones builds brands using technology to create better, faster, and cheaper ways to connect with target audiences. On October 15, 2015 at the AEF Symposium “Make Love, Not Ads,” Jones spoke about the challenges and opportunities facing today’s marketers. He covered ad blocking, influencer partnerships, brand purpose, and technology.
Five inspirational quotes on brand building from Jones’ presentation:
- “Every piece of the marketing mix can be done better, faster, cheaper using technology.”
- “You cannot talk about advertising without talking about ad blocking.”
- “If we behave in the wrong way and do the wrong things, people will want to block our ads, and if we behave in the right way, they won’t.”
- “Brands used to be defined by what they said to people; they are now defined by what people say to people.”
- “Millennials don’t want to work for companies that don’t have a purpose beyond profit, and increasingly, they don’t want to buy products from the companies that don’t have a purpose beyond profit.”
Click here to view more from Jones’ presentation at the AEF Symposium.
Source
"2015 AEF Symposium Keynote Address." David Jones, Founder of You & Mr Jones. ANA 2015 Masters of Marketing Pre-Conference. 10/14/15.