Lost in Translation: How to Bridge the Messaging Gap from Headquarters to Staff to the Field
July 14, 2010
Barbara Apple Sullivan, managing partner, Sullivan, John Paolini, executive creative director, Sullivan, and Michelle Leisure, senior director of marketing, Human Rights Watch, shared tips for spreading B-to-B messaging from the corporate office to the front lines, as well as a Human Rights Watch B-to-B case study.
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