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From The Top: Slow Going

March 1, 2010

Progress, frustration in marketing measurement

By Bob Liodice, President and CEO, ANA

Over the past few years, marketers, agencies, consultants, and vendors have really stepped up their game to improve metrics and measurements. The across-the-board gains reflect the industry's focus on moving decision-making from gut judgment and intuition to a stronger basis in facts and numbers. Indeed, the Wild West days of Mad Men are over. Today, the ecosystem is hell-bent on analytical rigor, as exemplified by:


"From The Top: Slow Going." Bob Liodice, President and CEO, ANA. ANA Magazine, March 2010.

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