2005 ANA Marketing Accountability Task Force Findings
December 1, 2005
This white paper presents the results of an January 2005 ANA survey of senior marketers from twenty ANA member companies intended to improve marketing accountability and to provide a catalog of unique accountability metrics to be used by industry practitioners.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
