Marketing2020: Marketing Capabilities Survey Report
June 13, 2014
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Focused on identifying how business leaders can best align their strategy, structure, and capabilities to generate business growth, Marketing2020 is designed to benchmark and share best practices among the more than 10,000 participants, from 92 countries. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
(Please visit our "Also See" section to the right for the PDF of this report.)
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