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Global Marketing Unifies Winning Brands

August 18, 2014

Global Marketing Unifies Winning Brands

If marketing in the year 2020 could be summed up in one word, it would be “global.” Digital and social media have empowered consumers to share information around the world in real time with one click. This same technology has allowed brands to coordinate globally in a way never before possible, and successful brands are taking full advantage, according to Marketing2020 research.


About Marketing2020

Marketing2020Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.


"Global Marketing Unifies Winning Brands." Marketing2020.