What Motivates the Marketer of Tomorrow?

July 23, 2014

Executive Summary

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever. Marketing2020 found that only 35 percent of all marketers surveyed believe they have a clear career path. Similarly, only 35 percent believe their company sufficiently focuses on their role and personal development.

When examining the key demotivating and motivating factors impacting marketers on a day-to-day basis, the most often cited factors include:

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About Marketing2020

Marketing2020Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.


"What Motivates the Marketer of Tomorrow?" Marketing2020.